FROM COOL TO AWARENESS: 5 PROMISING BOARDSPORTS BRANDS by GreenRoomVoice.com

FROM COOL TO AWARENESS: 5 PROMISING BOARDSPORTS BRANDS by GreenRoomVoice.com

By GreenRoomVoice.com PYUA – BLEED- SUTSU – PICTURE – TWOTHIRDS“Are you doing your part for the environment? They do!”Remember how small were Quiksilver, Rip Curl and Burton at the beginning, 35 years ago ? A bunch of individuals carrying ideas ahead of their time. They wanted to ride and be cool. They transformed boardsports into lifestyle and careers, traveling the world with a care less attitude, chasing dreams. In the early 80’s … [Read more...]

10 Questions with Patagonia Founder Yvon Chouinard

10 Questions with Patagonia Founder Yvon Chouinard

via businessweek.comYvon Chouinard, the 73 year-old founder of Patagonia, has a low opinion of business books. “I quit reading them 20 years ago,” he says, “when I realized that they had one simple idea that they expanded to fill the required space.” All the same, he has now written two. The first, … [Read more...]

Grand Targhee Resort Awards Environmental Grants to Teton Valley Non-Profits

Grand Targhee Resort Awards Environmental Grants to Teton Valley Non-Profits

Targhee’s Protect Our Winters Foundation Awards a Total of $5,500(Alta, WY – April 24, 2012) … [Read more...]

Zeal Optics commits to plant-based sunglasses collection

Zeal Optics commits to plant-based sunglasses collection

Story by … [Read more...]

PRO SNOWBOARDER DCP AND POW PARTNER WITH SPY GOGGLE LINE FOR COSTA RICAN REFORESTATION EFFORT

PRO SNOWBOARDER DCP AND POW PARTNER WITH SPY GOGGLE LINE FOR COSTA RICAN REFORESTATION EFFORT

Story by … [Read more...]

Recap of Manitoba Mountain Ski Area Restoration Update

Recap of Manitoba Mountain Ski Area Restoration Update

Last Friday, Mountain Rider’s Alliance gave an update on the … [Read more...]